12% peak conversion rate for a Melbourne law firm
We rebuilt their Google Ads around the clients they actually want, and sent every click to a landing page written to turn searches into ideal enquiries.
Diamond Valley Service businesses:
Turn ad spend into new clients.
Google & Meta campaigns that speak to burning problems, land on pages built to convert, and fill your pipeline with high-value clients.
book a free discovery call.
You’ll deal with me directly, from the first call to every report.
Results that speak for themselves.
Record revenue for a Geelong Bathroom Renovations company
Taking over from another agency, we flipped the strategy on its head, stripped out wasted spend, and tripled their lead volume in under 90 days.
From cold search to a packed sales pipeline for an LED signage company
We split their acquisition strategy across two distinct commercial verticals, building tailored conversion pathways that consistently turned high-intent searches into large-scale project enquiries.
Plenty of ads buy attention, but few land clients.
If your ads aren’t turning into calls and enquiries, you’re likely sending high-intent leads into the wilderness.
The money’s going out, but nothing’s coming in.
Loose keywords and broad targeting spend your budget on people who aren’t ready to buy, and tyre-kickers who never will.
Your competitors get the call.
When your ads sound like everyone else’s, people pick whoever shows up first. Being better doesn’t count if your ads don’t say so.
Nobody can tell you what’s working.
Reports full of clicks and impressions, but no straight answer on which ad brought in which client.
We fix all three, so your ad spend finally pays its way.
Ads built around the people you want to win.
You know your clients better than anyone.
We turn that into an avatar and build every ad around them, so the right people pick up the phone.
Google, Meta and LinkedIn campaigns, written, built and managed by one person who cares how they perform.
what you get.
A strategy that attracts your ideal client
Before a dollar is spent, we map who you want to win, what’s keeping them up at night and where they’re looking for help.
Ads that speak to burning problems
Copy written around the problems your clients actually feel, so the right people stop scrolling and click.
Landing pages built to convert
Every click lands on a page with one job: turning interest into a call or enquiry.
Google and Meta working together
Catch people searching for what you do on Google, then stay in front of them on Facebook and Instagram until they’re ready to call.
Every enquiry tracked to the dollar
Calls and forms traced back to the ad that brought them in, so your budget keeps moving to what’s working.
case study.
“From startup with no capital to industry leading seven figure company…”
What started as a side hustle, lost employment and a whole lot of hustle is now a thriving commercial pool and aquatics company.
We partnered with the team from the very beginning – designing, writing and building their website from scratch during the startup phase of the business. With no capital and no brand recognition, we had one job: make them look and feel like the obvious choice for affluent residential pool owners across Melbourne.
We then launched a targeted Google Ads campaign to match – building the campaign structure, writing every ad, and building landing pages engineered to convert. At its peak, the campaign averaged an 18% conversion rate, well above industry benchmarks, and played a key role in growing the business to $1m+.
Fast forward to mid-2026, and we’re back for the next chapter – overhauling the messaging and campaigns to reflect what they’ve become: a trusted commercial partner for aquatic centres, body corporations and hotels across Australia.
Here’s the game plan:
Let’s talk strategy
We’ll take a deep dive into your business and review your marketing. You’ll get a written list of recommendations on the house.
We get on the tools
We hit the ground running on the campaigns, website or brand that will move the needle most.
You start getting results
A steady flow of leads and enquiries, so you can stop losing sleep over where the next client is coming from.
Bram Spencer
owner
Dark Horse Media is a boutique digital agency built on a simple, slightly stubborn premise: that the best work happens when one person loses sleep over every detail.
We partner with businesses to craft advertising, websites and brands that don’t just look good — they communicate clearly, move people, and drive real revenue. The emotive kind of marketing that tugs at heartstrings and converts at the same time.
What you see is what you get. Because there’s only ever one person — me.
I personally prepare every strategy, manage every campaign, and build every website. No offshoring. No junior account managers masquerading as minions. No director who shows up to the pitch and disappears the moment the contract is signed.
Just a regular guy with an obsessive attention to detail, a hunger for the 1%ers that actually move the needle, and — fair warning — a slight over-communication problem.
I made a deliberate choice not to build a big agency. Not because I couldn’t, but because I’ve seen what happens when clients become a number on a spreadsheet. The work gets watered down. The strategy gets templated. And somewhere between the handover and the handshake, the point gets lost entirely.
That’s not the agency I wanted to build. So I didn’t.
If you’re after someone who’ll treat your business like it’s the only one on their books — let’s talk.
why dark horse.
Fewer clients. More of me.
boutique on purpose.
No production line and no templates. Every campaign is made for one business and built around how it wins work.
more than you paid for.
I go past the brief, whether that’s an extra headline to test, a fix nobody asked for or an idea for next quarter.
one man band.
The person you meet is the person doing the work. No account managers and no hand-offs.
Before you ask.
What happens in the discovery call?
It’s a relaxed conversation about your business. You tell me where you’re stuck and where you want to be, and we talk through where I can work my magic.
Who will I be working with?
Me. I write, build and run every campaign myself. No account managers, no hand-offs.
What kinds of businesses do you work with?
Service businesses that rely on calls and enquiries, like law firms, trades and professional services.
How much should I spend on ads?
It depends on your industry, location and goals. If we work together, I’ll recommend a starting budget that gives your campaign a fair chance to prove itself.
Which platform is right for my business?
Google catches people who are already searching for what you do. Meta reaches the ones who feel the problem but haven’t gone looking for a fix yet, and keeps you front of mind until they’re ready. Most businesses do best with both.
How quickly will I see results?
Search campaigns can start bringing in enquiries within the first few weeks. Like any campaign, they get sharper over time as we learn what converts and cut what doesn’t.
Will my ads send people to my website?
No. Every campaign gets its own landing page, written and built for the people you want to win. The more closely the page matches the ad, the better the result, so it’s part of every campaign.
How will I know it’s working?
Your phone rings more. And every call and enquiry is tracked back to the ad that brought it in, so you can see exactly what your spend is getting you.
Do you lock me into a contract?
No lock-in contracts. And if your campaign doesn’t perform, I’ll keep working on it for free until it does.
How often will I hear from you?
Probably more than you’d expect. Fair warning: I have a slight over-communication problem. You’ll get regular updates, clear reporting and answers when you need them.
Ready to turn ad spend into clients?
Book a discovery call today and Bram will be in touch within 24 hours.
In your free discovery call, you’ll get:
- A chance to talk through where you’re stuck
- Clarity on your goals and what’s getting in the way
- An honest take on whether I can help
- No obligation and no hard sell
book a free discovery call.
You’ll deal with me directly, from the first call to every report.